Many people practice prices comparison while doing grocery shopping. As the distance between FMCG (Fast Moving Consumer Goods) retailers in Malaysia is often very close – sometimes we can find many of them under one roof, like in Midvalley there are 2 supermarkets and 6 pharmacies – most Malaysians don’t mind to visit multiple stores to get the cheapest deal.
Therefore, the competitions among FMCG retailers, distributors and principals are very huge. Have you ever wondered how they make decisions on when and how to run promotions to attract more consumers to buy their products instead of their competitors’?
After accumulating years of experiences in the FMCG industry, CK Soon decided to start Intrack Market Services to provide a special niche area of services to the FMCG industry. They provide promotion tracking, category management/planogramming out-sourcing, in-store tracking, price audit, consultancy and training to their clients.
Their market researchers gather the pricing data of FMCG and translate those data into valuable information which is actionable to both Suppliers and Retailers, enabling their clients to achieve a higher ROI. They also provide insights on competitor promotion activities to help their clients to induce better promotion planning.
For the InStore Tracking, they deploy auditors into the selected outlets by channels to check for either space, promotion implementation or any information the clients need in appointed stores. This service is very useful to Suppliers or Distributors. They get to inspect the compliance of the planogram.
Whereas the Mystery Shopping service enables the Retailers (supermarkets, pharmacies, etc.) to secretly monitor and measure the employees’ service performance and obtain feedback from front line operation. Intrack will assign trained shoppers to visit the store and anonymously evaluate customer satisfaction, top of mind awareness, employees/dealers service and operations efficiency, product knowledge, merchandising, and more.
“What we offer is very niche, but very useful and practical for the big players in FMCG. Therefore, we have set foot in Singapore and recently we have started a team in Jakarta.”
Last year, CK Soon and his team also introduced a mobile app called ‘Hargapedia’. Hargapedia enables end-consumers to locate the best prices of the items in their Grocery Shopping Lists and get notified of any promotional campaigns. The app aggregates pricing of more than 12,000 products from over 6300 offline stores nationwide as well as key online grocery retailers. Subscribers also get to enjoy exclusive Hargapedia promos from their business partners from time to time
Hargapedia is a fast-growing venture of Intrack and is seeking to hire bright minds that are willing to challenge convention and who are independent and strategic thinkers yet willing to get their hands dirty. Be it a software developer, designer, digital marketer, data scientist- Hargapedia is keen to explore hiring anytime and creating career opportunities for fresh grads.
Intrack and Hargapedia aspire to be a regional player, growing beyond Malaysian shores and have already established their presence in Singapore and Jakarta. The journey has only just begun for Hargapedia to be the leading grocery price comparison app in South East Asia.
Isn’t this exciting?
Intrack Market Services has joined ZOM-IN to collaborate in efforts to empower aspiring youths. Join us now at www.zom-in.com/zomin to participate in exciting events coming soon!