ENTO

What type of diet do you practice? Semi-vegetarian? Pescetarianism? Vegan? Low Carb? Gluten-free? Our diet type is affected by many factors, it can be religious or health conscious or other reasons. Recently, the term ‘Entomophagy’ has joined the game, and becomes one of the most discussed diet type. 

Entomophagy is the practice of eating insects by human. It is hailed by entomologists, or people who study them, as a healthy and eco-friendly food solution with a strong culinary tradition (in some cultures). Despite people generally associate insects with filth and decay, there are about 1,900 known species of edible insects out there. They’re nutritious, delicious and ripe for the taking. 

Insects are rich in protein, fiber, healthy fats, vitamins and essential minerals. According to research, grasshoppers in particular are packed with about just as much protein as lean ground beef with less fat, and mealworms are typically a fair substitute for fish. Some caterpillars have more protein by weight than a turkey leg! 

Law graduate Kevin Wu has observed the potential in entomophagy, thus, he founded ENTO is 2018. ENTO offers artisan roasted crickets in contemporary flavours such as BBQ, Salted Egg Yolk and Korean Kimchi. All the crickets are farmed in their indoor farm that is registered with the Ministry of Health and licensed by the local district council. The products are tested in internationally accredited labs before being commercialized. 

“Cricket contains higher protein, iron and calcium compared to the common meats that human consumes. Not only that, it is a good source of healthy omega fatty acids and contains prebiotic fibre Chitin to promote healthy gut. Most importantly, crickets are not exposed to hormones, GMO or antibiotics,” Kevin shared about the benefits of consuming crickets. 

Another reason that drives Kevin to introduced ENTO is the significant environment benefits of replacing our protein source with insects. “I was extremely passionate about sustainability. Cricket farming is environmentally sustainable since it requires less land, water and food compared to traditional livestock production. Insect farming also emits far less greenhouse gases.”

Their products have attracted an increasing base of consumers. When they started, there were very little Malaysians accepting the concept of eating insects. However, as soon as people are more aware of the health and environment benefits of consuming crickets, ENTO is growing at almost 100% growing rate from month to month. 

“Think about it as lobsters. Lobsters were plentiful and smelly and no one knew how to cook them. When people started to know how to store it properly and cook it, fast forward to today, lobsters are high-priced delicacies over the world,” Kevin believed this could apply to insect-based proteins. 

Currently, ENTO’s products are not only available online, you can also spot them in retail stores and restaurants like Atlas Gourmet Market, Puro, Cnooc Oriental Restaurant, Malaifeng Local Products & Souvenirs Store in Kuala Lumpur, and Thai Nyonya Restaurant in Petaling Jaya. 

ENTO has joined ZOM-IN to collaborate in efforts to empower aspiring youths. Join us now at www.zom-in.com to participate in exciting events coming soon! 

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